I generally try to avoid anything that seems gimmicky. The whole Black Friday, Shop Small Saturday, Cyber Monday all seem crafted to make people feel like they must buy all the things NOW. Being a small business owner, though, I wanted to address the “Shop Small” thing.
All those cute memes you see about small business owners doing a happy dance with every purchase, the care that goes into creating and packaging a product just for you, and the direct impact your purchase has on an individual or family? They’re all true, for me at least, and for the other small business owners I know. I celebrate each and every sale. I make sure to package every order with care and a handwritten thank-you. Every sale goes towards helping my family directly.
That’s not to say that big business are bad or don’t help their employees or don’t appreciate our business. Not at all. I’d be lying if I said the big blue Amazon truck never stopped at my house or I never shop at Walmart. They absolutely have their place, too. But, if today or any other day throughout the year you are able to make a purchase from a small business, know that we thank you for your support and are celebrating. Probably with a happy dance, although I refuse to post video evidence.
If you’re not in a position to make a purchase from a small business or what they offer just doesn’t fit your needs, there are other ways to offer support. Sharing their information with others that might like what they have to offer is one way. Letting them know what you like about their products is another.
Spread the Love
If you are a small business owner or know of an awesome one, please leave a comment with the shop’s info so that I and my readers can check them out, whether it’s Shop Small Saturday or some random Tuesday. Artists and authors are welcome, too. I would love to have a list of small business to refer to and to share with my friends and family.
